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Isoken and Ifueko Igbinedion
How an AI-driven wig company founded by two Nigerian sisters captured Serena Williams’ heart
Sisters Isoken and Ifueko Igbinedion founded Parfait with one objective: to assist women of color in styling and caring for their textured hair. Their journey started with Isoken, who founded the AI and machine-learning wig customization company after going through the difficulties of trying to live up to social expectations of beauty as a Black…
