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BY Prosper Kuzo, 1:15pm December 28, 2024,

Beyonce reportedly earned more than $1m per minute for her Netflix NFL halftime performance

by Prosper Kuzo, 1:15pm December 28, 2024,
Beyoncé NFL Christmas Halftime paid show arned more than 1$m per minute for her Netflix's NFL halftime performance
Photo credit: Asterio Tecson via Wikimedia Commons

Beyoncé delivered a top-notch 13-minute halftime performance during Netflix’s NFL Christmas Day doubleheader at NRG Stadium in Houston, with reports indicating she was paid $20m for her efforts.

The show was held during the Baltimore Ravens’ big win over the Houston Texans and featured special appearances by Shaboozey, Post Malone, and Beyoncé’s 12-year-old daughter, Blue Ivy.

According to reports, the performance is a part of Beyoncé’s ongoing partnership with Netflix, which includes three major projects.

READ ALSO: Beyoncé wows NFL halftime show fans with electrifying ‘Cowboy Carter’ hits performance on Netflix

The first was a documentary on her acclaimed 2019 Coachella performance with the halftime show being the second but details of a third are yet to be released.

Fans on social media have produced mixed reactions to the performance, with some fans calling it Super Bowl-worthy, while others sounded far from impressed.

Barstool Sports founder Dave Portnoy took to social media on X to criticize the performance and wrote: “Beyoncé has been LOST since Destiny’s Child.”

The Christmas Day appearance was Beyoncé’s first performance since wrapping her Renaissance World Tour in October 2023 and her third time taking the stage at halftime during an NFL game.

She headlined the Super Bowl halftime show in 2013 and performed with Bruno Mars and Coldplay in 2016.

Netflix’s involvement in the NFL event is now seen as a departure from the tradition of Super Bowl halftime performers going unpaid, relying instead on exposure from a global perspective.

The Grammy history-maker’s performance came amid legal controversies involving Jay-Z, who is her husband.

Jay Z and Sean “Diddy” Combs have been accused in a lawsuit of sexually assaulting a 13-year-old girl at an MTV Video Music Awards after-party back in 2000.

Both of the music stars have denied the allegations, yet Diddy also faces charges of sex trafficking and racketeering conspiracy.

A source close to Beyoncé told The Sun that the music star remains focused on her career though it looks like a tough time for her family.

“It’s been a very tough few months for Beyoncé, but she’s laser-focused on making her upcoming tour a success,” the source said.

Reports indicate that a new album and tour announcement is also expected in the coming weeks, with the tour rumored to begin in Los Angeles in March 2025.

READ ALSO: Beyoncé set to begin world tour in March amid husband Jay-Z’s legal battles

Beyoncé fans eagerly await further news on the new album and tour, yet the music star’s focus is on growth as she continues to expand her already groundbreaking partnership with Netflix.

Last Edited by:Kofi Oppong Kyekyeku Updated: December 28, 2024

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