Excellent pre-release marketing
To start, the movie producers did a great job of wetting audience appetite for the film. Ryan Coogler, the film’s director, went on a press tour weeks before the movie’s release to dish on his preparation and inspiration for the film. Marvel also released a number of trailers showcasing different plot lines and characters within the film. Those generated much conversation and analysis, especially the Dora Milaje trailer that unearthed the story of the Dahomey Amazons.