Success Story

Derrick Faulcon goes from prison to opening the first-ever Black-owned business in Brooklyn Heights, NYC

Derrick Faulcon is an ex-convict who is now the founder and CEO of Cloudy Donut Co. The company is a 100 percent vegan doughnut shop located in Brooklyn Heights, one of the wealthiest neighborhoods in New York City.

The vegan doughnut shop is the first-ever Black-owned business in Brooklyn Heights, New York City, according to MSNBC. “[Being the first] means a great deal to us, and we’re proud of it. But it’s just the first step,” Zewiditu Ruffin, Cloudy Donut Co.’s Partnerships Director and Brooklyn Heights shop operator, told VegNews.

The decision to open a branch in Brooklyn Heights feeds into Faulcon’s vision of reverse gentrification. “Reverse gentrification is this ideology that we bring out Black-owned businesses into predominantly white, affluent neighborhoods in order to bring visibility, diversity, and awareness,” Ruffin noted.

Faulcon first launched Cloudy Donut Co. in Baltimore, Maryland in 2020. He got inspired to venture into the vegan doughnut business after becoming a regular customer at a local vegan doughnut shop in Baltimore near a brunch restaurant that he owns called Home Maid.

After he got mesmerized by the sweet offerings of the vegan doughnut shop, he decided that he wanted to be part of the company. He reached out to the owner, who told him he was open to selling the business to him. Faulcon acquired the business and then revamped its operations while keeping it plant-based although his Home Maid isn’t a vegan establishment.

The success of the Baltimore location, amidst the pandemic, inspired Faulcon to open a second location in Baltimore in the city’s Federal Hill neighborhood just after a year. His connection with his local community is said to have also contributed to the growth of his business, enabling him to open his third location in Brooklyn Heights in October 2022.

Cloudy Donut Co. has over 40 unique vegan doughnut flavors like Chocolate Glaze, Boston Cream, and Powdered Jelly made with ingredients such as applesauce, coconut milk, and shortening.

“The shop also serves unique standouts including Grapefruit Mimosa, Mango Chili Lime, and Sweet Potato, according to VegNews.

Having opened the first black-owned business in Brooklyn Heights, Faulcon and his partner want to help other Black entrepreneurs achieve their dreams. According to VegNews, they are already empowering chefs of color through a pop-up series set to roll out soon.

“[Faulcon] and I have a goal to uplift and provide education to Black and people of color that are interested in the culinary space,” Ruffin said. “We want to provide specific systems and education to people and create a conversation that isn’t being had.”

Abu Mubarik

Abu Mubarik is a journalist with years of experience in digital media. He loves football and tennis.

Recent Posts

Woman, grandson confined for five days after being wrongly told live power lines fell on their property

A Texas woman, Natalie Washington, and her grandson were confined to their home for five…

35 mins ago

Super Bowl champion Antonio Brown is nearly $3M in debt, files for bankruptcy: report

Antonio Brown is a former NFL player who spent 12 seasons in the league. A…

2 hours ago

After revealing his meager streaming revenue, Snoop is auctioning his memorabilia, including his master recording tapes

Snoop Dogg is exploring another avenue for building wealth and profit from his legacy. The…

2 hours ago

Sierra Leonean-American high school student will have his art hung in the U.S. Capitol after winning art competition

Charles Herbert High School student Lusenie Turay recently won the Fifth District Congressional Art Competition…

3 hours ago

Gotham’s star player Lynn Williams reacts to buzz on whether she is Serena William’s cousin

Serena Williams, who owns Angel City FC with her husband Alexis Ohanian, has expressed support…

4 hours ago

Only 2% of Wisconsin restaurants are Black-owned, this couple is changing that with an ingenious idea

According to data from the National Restaurant Association, only 2 percent of restaurants in Wisconsin…

7 hours ago

Ghanaian triplets in Colorado graduate at the top of their class

The Addai-Opoku triplets, Mariah, Mercy, and Samuel, are making their mark with their outstanding intellect…

8 hours ago

‘We are taking over’ – Angel Reese is officially a professional sports team owner

After an amazing collegiate career at LSU, Angel Reese is now a WNBA player who…

9 hours ago

21-month-old boy died of cardiac arrest after being allegedly beaten by mother’s boyfriend

A 23-year-old Ohio man is facing a slew of charges after he allegedly beat his…

9 hours ago

Brooklyn man sentenced for fatally shooting teen girl who rejected his advances

A 24-year-old Brooklyn man was on Tuesday sentenced to 15 years in prison for fatally…

9 hours ago

Chaka Khan’s daughter tells Diddy she’s ‘dancing’ over his ‘demise’ because he ‘publicly disrespected’ her mom

Chaka Khan's daughter, Indira Khan, is the latest public figure to touch on Sean “Diddy”…

10 hours ago

Learn about Jaden Rashada, the college football player who has filed a historic lawsuit over a failed $14M NIL deal

Meet Jaden Rashada; he is a college football player for the University of Georgia. He…

1 day ago

Virginia: 102-year-old granny finally earns a college degree after dropping out at 20

Sarah Simpkins has come a long way to earn her college degree and can finally…

1 day ago

Mom sparks online debate for spending $16K on her daughter’s prom

High school junior Fela Burk’s over-the-top prom night has the internet buzzing after her mom,…

1 day ago

Woman dives into Florida lake in attempt to escape arrest after allegedly stealing car during test drive

A woman who allegedly stole a 2024 Honda Civic during a test drive and led…

1 day ago