With their song “Seven,” Latto and BTS’s Jung Kook have set a record on Spotify by becoming the fastest song to surpass one billion streams on the digital service provider (DSP).
According to Chart Data, the single reached more than a billion streams in only three and a half months—faster than any other music. The song also helped Latto become the year’s first rapper to top the Billboard Hot 100.
Both performers have never accomplished this before, according to Vibe. Latto shared her excitement on Instagram with a screenshot of the numbers and the message, “Oop am I a bora girl now? Forever grateful!! Thanks, JK for trusting me! Armypots up +10000.”
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She recalled her time working with the BTS member in an interview with People, saying, “It literally has been so surreal witnessing his fanbase and how much they support him — it’s literally artist goals.”
She told the outlet that she was shocked when she got a phone call to work with Kook, “I’m like, ‘Are you sure you want me?’ I felt so much pressure to do it, but I was like, ‘You know what? He reached out to me for a reason. Let me just go in there and do what I do best.’ To see everybody’s reaction to my verse and how much they love it, it’s so fulfilling. Hopefully I get to go to Korea soon.”
Kook told Rolling Stone UK that Latto was recommended by one of his producers while he was searching for a rapper that would sync well with the song. He chose Latto because, in his words, “[Latto’s] verse fits the vibe of the song perfectly, and Latto’s favorite number is seven!”
The 24-year-old rapper also talked about how exciting it was to work with the BTS star for the “Seven” music video, which saw her eulogizing Kook at a fake burial.
“I loved the treatment. The whole storyline, it just matches the song so well — and he was so fun on set,” she said. “He [is] just a humble person. I’m like, ‘Oh my gosh, he’s literally a superstar and don’t even act like it.’ His whole team, everybody on set was very welcoming, for sure.
The only other time Latto came close to this achievement was in April 2022 with “Big Energy,” which peaked at No. 3, according to HipHopdx.
According to Billboard, the K-pop dance track immediately rose to the top spot, with 21.9 million streams, 6.4 million airplay audiences, and 153,000 combined digital and CD singles in its first week.
