Ghana’s Year of Return was one of the most successful diaspora engagement campaigns in modern African history. It attracted millions of visitors, generated billions in tourism and investment, and reconnected the African diaspora to the continent in a powerful way. So why did it end? In this episode, we break down why ending Ghana’s Year of Return was a massive strategic mistake, what the campaign should have evolved into, and what Ghana and Africa more broadly, lost by treating a global movement like a one-off moment.
BY Malise Omoloye, 2:30pm January 21, 2026,
Ghana’s Year of Return: Key Diaspora Lessons
by Malise Omoloye, 2:30pm January 21, 2026,
