Meghan Markle is set to uncork a new chapter in her business journey with a potential million-dollar rosé launch, as reported by the Mail. The Duchess’s lifestyle brand, American Riviera Orchard, will debut with this anticipated pink wine, marking the first public offering from her label, which teased other products earlier this year, the outlet said.
According to the Daily Mail, Markle’s decision to launch her first product as a rosé makes “infinite commercial sense,” predicting it will generate significantly more revenue than other lower-priced items.
“As a product, wines are far more aspirationally marketable – not to mention financially lucrative — than humble jam,” the publication stated. Markle had earlier hinted at selling jars of jam under her American Riviera Orchard collection. The former actress shared samples of her American Riviera Orchard jelly to celebrity friends like Mindy Kaling and Kris Jenner.
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According to the Daily Mail, Markle, a fan of rosé, is now channeling her passion into her latest business venture. “Like a good Cali influencer, she loves a glass of the pink stuff, and is also a fan of every Instagrammer’s favorite drink, a ‘frosé’, which is made by freezing rosé wine and blending it into a slushie with strawberries and some icing sugar, for extra sweetness,” the publication said.
Markle is set to join a growing list of celebrities turning to the wine industry for additional fortune. Stars like Cameron Diaz, Kylie Minogue, Brad Pitt, and Francis Ford Coppola have already launched their own successful wine brands, boosting their impressive net worths.
The Daily Mail reported that Markle might complement her upcoming rosé launch with a line of drinkware.
“It’s expected that other products in the initial tranche of releases will be drinking and serving ware, bar essentials, and other products, related to hosting and entertaining,” they wrote, quoting inside sources. “We can expect items in classic, but expensive, style.”
While Markle has not confirmed reports about her rosé launch, it’s believed her American Riviera Orchard brand will also include dog biscuits.
Last week, a friend revealed a jar of these canine treats from Markle, coinciding with Princess Kate’s first public appearance since her cancer diagnosis in March.
