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Adidas
Meet the woman pushing the Adidas zine to honor overlooked individuals
Ayesha Martin, Senior Director of Adidas Purpose Marketing, has spent the last five years building community infrastructure from within a corporate system not always designed for it. Martin recently spearheaded Adidas’s unveiling of Community Archives, its first-ever zine dedicated to spotlighting the often-unseen individuals who have shaped sport, culture, and grassroots change. Martin and her…
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NYC Marathon 2025: Kenya’s Hellen Obiri made history in special spray-on shoes made in 3 mins
Hellen Obiri broke the New York City Marathon course record on Sunday, surpassing Margaret...
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Noah Lyles’ latest side hustle away from the track might surprise you
Noah Lyles is considered the world’s fastest sprinter on the track; however, in the anime...
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Kanye West declares billionaire status through music and Yeezy brand
American rapper Kanye West revealed his net worth on Instagram in the early hours of Friday,...
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Kanye West Declares Himself GOAT of All GOATs As He Blasts Adidas
Kanye West started the year with bold declarations and sharp criticisms aimed at former business partner Adidas. In a series of since-deleted Instagram posts on Monday, January 13, the rap icon celebrated...
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Stormzy Lands Deal With Platform Helping To Recruit Black Youth Into Football
Rapper Stormzy has landed a new deal as he collaborates with a new online platform to help Black youth find football careers. The singer would work with Adidas on the ‘Merky Football Careers’...
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This 16-year-old is the first high school women’s basketball player to sign NIL deal with Adidas
Adidas has signed Kaleena Smith as its first-ever high school girl’s basketball partner under a name, image, and likeness, or NIL, contract. The sophomore from Ontario, California, is only 16 years...
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Kanye West And Adidas Reach Settlement To End Legal Dispute
Adidas has reached an out-of-court settlement with rapper Kanye West, now known as Ye, to end all legal proceedings between them. According to a report released by The Washington Post, Kanye and the sportswear...
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Meet Winner Tshipa, the young soccer content creator going viral for his unique commentary
Winner Tshipa, a young soccer content creator, has taken social media by storm with his catchphrase “There we land,” which echoes the style of veteran Italian sports journalist Fabrizio Romano’s...
