In 2018 when Rihanna launched her Savage X Fenty lingerie line, people praised it for its “inclusivity”. And when it debuted at New York Fashion Week in September that year, it featured women of a variety of races and body sizes, including pregnant women.
The singer-turned-mogul broke the fashion rules and was soon being hailed as the Queen of diversity and inclusion. The Fenty Beauty mogul is being praised again for featuring an amputee model for Savage X Fenty. The one-armed model known as Miss5thave has been showing off the singer’s lingerie pieces in stunning photos on Instagram.
Fans can’t get over the body-positive model. “She’s literаlly perfection,” one person wrote in the comments section. “This brаnd represents so much, аnd I love it,” another wrote.
“Amp representation!!!! I love seeing another amp Queen!!!,” a third person wrote.
Ahead of the premiere of her Savage X Fenty Show Vol. 3. on Amazon Prime Video last September, Rihanna spoke with ET about how she’s always planning to expand on inclusivity.
“Our challenge every year is to just expand our inclusivity, right? You can never be inclusive enough. You can’t just get there and say, we handle everyone. There’s always someone that you didn’t represent, and every year we want to include more representation,” the 34-year-old billionaire singer and entrepreneur said.
“I naturally root for the underdog. That’s just me. I’ve always been that way and maybe that’s the thing that drives my passion for inclusivity,” she added.
Rihanna is currently expecting her first child with boyfriend A$AP Rocky. The “Diamonds” singer debuted her baby bump in January in New York City while she was photographed together with her rapper boyfriend.
The singer founded Fenty Beauty in 2017 in her bid to create a cosmetic company that made “women everywhere (feel) included” in partnership with luxury goods company LVMH. The cosmetic line initially sold foundation shades and later expanded to include lipstick, lip gloss, body glitter, and more. In its first year of operation, Fenty Beauty generated more than $550 million.
In 2019, Rihanna became the first Black woman to create a clothing brand for LVMH called Fenty and also announced new high-end clothing, shoes, and accessories. In 2020, she debuted on Forbes’ list of richest self-made women in America. The following year, Forbes reported that she is worth $1.7 billion, making her the wealthiest female musician in the world.