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Listening intently, 24-year-old Vera Sidika (pictured right) strokes her $2,100 Brazilian weave as she answers the TV host’s questions about her spending $170,000 on skin lighteners. For Ms. Sidika, it is important for her to clarify the difference between skin bleaching vs. skin lightening: skin bleaching is when you use over-the-counter products whereas skin lightening is “done…
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