On November 13, 2011, one of the most celebrated fashion houses, 54 Kingdoms launched its new online store and samples of their Genesis Collection. Prior to that, the company launched their brand 3D new logo with slogan, “It’s a Kulture, not a Brand”.
Earlier this year, the company announced to the world about going through a rebranding, despite a successful campaign with their Hybrid Collection; a tribute to South Africa for being the first African country to ever host the FIFA World Cup Tournament in 2010. The new 54 Kingdoms website is clean, simplistic, yet elegant and with high attention to detail. With a ‘WOW’ factor opening splash page fit for a king and queen. From enticing product images, clearance items, upcoming product teasers, social media hubs and the exclusive designers closet
The Genesis Collection is a combination of different fashion elements as 54 Kingdoms deems to carve out its own Kulture. From clothing, accessories and even travel bags, 54 Kingdoms is gradually creating a one stop shop for its consumers and supporters. 
Earlier this week, the company launched a video entitled Redefinition of Fashion to support its new motto of “It’s a Kulture, not a Brand”
The company introduces another designer on its new website, Pink Symmetry featured within the
site’s Designers Closet section. Pink Symmetry; women-centered brand is owned by Ghanaian born designer, Esther Baah. 
54 Kingdoms is also owned by Ghanaian duo, Nana Poku and Kwaku Awuah. This collaboration allows consumers to purchase both 54 Kingdoms and Pink Symmetry products on the same website.
Even more exciting news, 54 Kingdoms welcomes its first international vendor, Untamed Closet. This newly opened boutique is owned by Nollywood actor Jim Iyke. After a successful negotiation with the actor this summer, 54 Kingdoms products are now available in Abuja, Nigeria. Untamed Closet is located at No. 8, Ogbagi Street, Area 11, Garki 2 in Abuja, Nigeria.
Haven’t visited yet? Purchase exclusive 54 Kingdoms and partner products https://www.54kingdoms.com
Watch the 54 Kingdoms Redefinition of Fashion video here!
