BY Ama Nunoo, 12:29pm July 01, 2020,

Ghana’s Bozoma Saint John announced as Netflix’s new Chief Marketing Officer

Photo via @badassboz on Instagram

Bozoma Saint John keeps soaring and never stops short of being an inspiration to young Black queens out there and we just love it!

According to Deadline, the seasoned Ghanaian marketing guru has been appointed as the new Chief Marketing Officer for American streaming giant, Netflix. The experienced “badassboz”, who is replacing Jackie Lee-Joe, has a career spanning almost two decades and has had stints in several diverse industries including Uber – where she was Chief Brand Officer – and Apple Music and iTunes, where she served as Head of Global Consumer Marketing.

She once also headed the Music and Entertainment Marketing Group at Pepsi-Cola North America.

“Bozoma Saint John is an exceptional marketer who understands how to drive conversations around popular culture better than almost anyone. As we bring more great stories to our members around the world, she’ll define and lead our next exciting phase of creativity and connection with consumers,” Netflix Chief Content Officer Ted Sarandos said about her appointment.

Saint John, who is leaving Endeavor after serving as Chief Marketing Officer for almost two years, will begin her new role at Netflix in August.

“I’m thrilled to join Netflix, especially at a time when storytelling is critical to our global, societal well-being. I feel honored to contribute my experience to an already dynamic legacy, and to continue driving engagement in the future,” she said.

A clearly excited Boz shared the good news on Instagram, saying she is “so honored, excited and ready!”

Wishing you the very best in your next adventure Boz!

Last Edited by:Ama Nunoo Updated: February 4, 2021


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