A white South Africa holidaymaker has gotten into trouble after posting a now-viral video of him using a racial slur on black people.
Adam Catzavelos, the marketing director of St George’s Fine Foods in Johannesburg‚ uses the k-word in referencing that there were no black people on the beach he was holidaying. Reports indicate that he was in Greece.
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— CJ (@clintonj76) August 21, 2018
Soon after he posted the video, South Africans took no time to find out information about him and his background. Not only were they able to find his phone number but also found the businesses he is associated with, asking people to boycott them.
The revelations of his racist statement have already resulted in his firing from the family business. The family sent in a statement to South African media, distancing themselves from him.
Here is a media statement from Nic Catzavelos about his brother #AdamCatzavelos – the family says it “is appalled by the video”.
Here is the full statement.
— Eusebius McKaiser (@Eusebius) August 22, 2018
A number of other businesses associated with Catzavelos’s business have also distanced themselves and even removed their products from the shelves.
— The Butcher Shop (@ButchershopSA) August 22, 2018
We are aware of the #AdamCatzavelos video. The Baron Group have a zero-tolerance policy on racism and will be serving our steaks without basting while we find another supplier.
The Baron Group pic.twitter.com/lWS0eWd3iA
— The Baron On Main (@TheBaronMAIN) August 22, 2018
South Africa has had many cases of racism. Earlier this year, a white woman was jailed for being racist against a black policeman.
The condemnation of Catzavelos’s actions has come from far and wide.
How racist do you have to be Dude! Really? You’re on a beach brah! In the sun! On holiday! Trying to get brown!!! Expressing hatred to brown people!! Brah! And you FILM It! Brah. #AdamCatzavelos
— Riaad Moosa (@RiaadMoosa) August 22, 2018
On #AdamCatzavelos :
… and here is the first step. Don’t support ANY of these restaurants until they cancel their dealings with him & his company.
That racists have the audacity to post such vitriol is telling of our social cohesion. https://t.co/MfGbcBXaMK
— Vusi Thembekwayo (@VusiThembekwayo) August 22, 2018
I often wonder how guys like #AdamCatzavelos live in South Africa still if he hates black people so much. How does he go to the store? To work? ??, even on vacation still thinking about how Black people sicken him so. It’s a problem.
— Orebotse Lepono (@LpN117) August 22, 2018
The arrogance of the privileged in our country is astounding. And it is not only limited to racism. The disdain meted out to the powerless! You who are in positions of power and responsibility need to know that you will be exposed just like #AdamCatzavelos one day.
— Bejoy Joseph George (@josephgeorgeweb) August 22, 2018
And racist whites need to understand that we black people do not want to be liked by them, we don’t care about being liked by white people, but you won’t treat us like we ain’t shit in our own Country! You are not superior, recognize and respect! #AdamCatzavelos
— Queenie (@Queen_Zar) August 22, 2018
many white people grow up seeing black people being beneath them, this what they’re fed on a daily. Many white people stil get paid more than blacks even when they do the same job. Surey when he posted this he had an audience that was welcoming of his statement #AdamCatzavelos
— Thabo Lephoto (@ThaboT_style) August 22, 2018
#AdamCatzavelos You behavior is well deserving for a prison sentence
— Moss boloman (@MossBoloman) August 22, 2018
I’m already expecting : Adam was not himself on that day. He has been under quite a lot of pressure at work which caused him to act out of character. The Adam we know would never say anything racist or offensive. He has friends from all types of backgrounds. #AdamCatzavelos pic.twitter.com/u4WpaVwOOh
— palesa (@palesakgasane) August 21, 2018
As we watch another public racism video made by #AdamCatzavelos, we still hear people trying to convince us that this is not the norm. What do you accept at private dinner table conversations from family & friends? Do you correct them when they’re being racist?
— Siphumelele Zondi (@SZondi) August 22, 2018
You know what the scary thing is… there are so many more #AdamCatzavelos who just weren’t dumb enough to record themselves. At our jobs, in our social circles, whose products we consume on the daily pic.twitter.com/MWb05rgP3r
— Lesego Tlhabi (@_Dame_) August 21, 2018